Chocolate made for great independent retail

At Choc Affair, we’ve been making chocolate in York since 2006, creating distinctive, great-tasting products designed to earn their place on the shelves of independent retailers across the UK.

Today, our chocolate can be found in hundreds of shops, visitor attractions and independent businesses nationwide. From our core collections to seasonal launches and gifting, we combine quality chocolate with thoughtful design, exciting flavours and strong retail appeal.

We believe good chocolate should do good too. We work with responsibly sourced Colombian cocoa and continually look for ways to reduce our environmental impact, from our packaging choices to the wider partnerships we support.

Most importantly, we value the independent retailers who choose to stock Choc Affair. We want to make working with us straightforward, friendly and commercially worthwhile: with a range that gives your customers plenty of reasons to come back for another bar.

Why stock Choc Affair?

Distinctive, great-tasting chocolate made in York

A trusted independent British chocolate brand, established since 2006

Responsibly sourced Colombian cocoa

Strong margins and competitive trade pricing

Regular new flavours and seasonal collections

Reliable ordering and dispatch

Dedicated support from our friendly trade team

Retailer resources and point-of-sale support

More than simply supplying chocolate

We know that choosing the right products for your shelves matters. They need to taste fantastic, look great, offer the right margin and, increasingly, have a story your customers can connect with.

That’s why we see our relationship with our retailers as a partnership.

Chocolate people want to pick up

Our collections combine familiar favourites with more adventurous flavour combinations, giving you a range that works for gifting, treating and everyday chocolate purchases.

A range that keeps evolving

Alongside our core collections, we introduce seasonal flavours and gifting throughout the year, helping you keep your chocolate fixture fresh and giving customers new reasons to buy.

People and service you can rely on

Behind every order is our team in York. We aim to make ordering straightforward and provide friendly, knowledgeable support whenever you need us.

Chocolate with a story worth sharing

From the Colombian cocoa we use to the choices we make around packaging, sustainability and our wider impact, we want you to feel confident talking to your customers about the chocolate on your shelves.

Growing together

Your feedback matters. Our retailers give us invaluable insight into what customers are asking for, what’s working on the shop floor and where new opportunities are emerging. As your chocolate sales grow, so do we – and that’s exactly how we think a good trade partnership should work.